SEO is Search Engine Optimization, the science of ranking high on a search engine index without paying for advertising. It is also known as organic search results.
A high ranking on organic search results will bring more traffic to your website without having to pay for ads.
Here are a few tips and tools to improve your website's SEO results:
Edit your website Meta Tags
Meta tags are text designed to describe the website's content. Meta tags will appear inside the website's source code, and they function as a content description when search engines scan the web to find websites relevant to a user's search result.
Meta tags are also displayed in the search results, so it is recommended for the text to be written as a marketing text, to make your website stand out compared to your competitors.
Read about Meta Tags.
Include your Keywords in the Content
Keywords are the topics that best define your website's content, they are the terms people enter in the search engine - called "search queries". If you summarize the content on your website into words and phrases, those would be your primary keywords.
The goal of a content creator and website owner is to make sure that the keywords are as relevant as possible to what users are searching for, to get more people to find the website when searching the web.
Connect a Custom Domain
A custom domain name is the most important aspect in improving how visitors see your website, and it will be considered professional and reliable to your visitors if it has a custom domain. Having a professional website allows you to better connect with your users, build trust and help visitors feel safe when browsing your site.
With a custom domain name, people will take your website seriously, you'll be in control of your business email addresses, and it will provide your website with a unique brand.
Read about Connecting Your Domain to your website.
Connect your website to Google Search Console
Use Google Search Console (Google Webmaster Tools) to assess your site's SEO performance and traffic, fix issues, and submit your sitemap and URLs for fast indexing. You can even see which searches bring the most users to your website!
Try it out and analyze your site's impressions, clicks, and position on Google Search.
Read about Connecting Your Website to Google Search Console.
Use 301 Redirect Tool
A 301 redirect is a permanent redirect from one website URL to another website URL. 301 redirects forward visitors and search engine traffic from a different URL than the one originally entered into the browser or chosen from a search engine results page.
301 redirects are essential in making sure your SEO is as accurate as possible.
When editing old pages and creating new ones, a 301 redirect maintains the inbound links to the original URL on the migrated new URL. This keeps web traffic coming to your site, and prevents losing potential business.
Read more about using the 301 Redirect Tool.
SITE123 offers an SEO Adviser Tool to help you understand what you should do to boost your website’s SEO.