When creating a new website or removing an old page URL from your website it's best to use the 301 redirect tool. 301 redirects transfer site visitors and search engines to a different URL than the one they originally typed into their browser or selected from search engine results. This way the website owner will not lose traffic and the visitors will arrive at the relevant new result.
Note: 301 Redirect is only applicable to pages under the same domain, not cross domains (two different domains). The redirect must be from an inactive page (one that returns a 404 error) to an active page.
To create a 301 redirect record:
Go to your website Dashboard.
Click the Settings button and select SEO Adviser.
Click the 301 Redirects tab.
Click the Add a new 301 redirect button.
Enter the old URL and the new URL, Enable the redirect, then click Save.