Twitter Conversion Tracking helps you target your audience based on interests, geography, gender, device, or users similar to your followers. You can also maximize the relevancy of your message by targeting keywords in people's Tweets.
To add Twitter Conversion Tracking:
First, go to Twitter Conversion Tracking and create an account.
You need to receive an integration code for your website.
Go to your SITE123 website.
In the Website Editor, click Settings and select Plugins from the drop-down list.
Click the Manage button.
Click the Add New button and select Add New Plugin.
Type Twitter Conversion Tracking in the search bar and click Add.
In the Application ID field, enter the relevant snippet from the code you got from Twitter Conversion Tracking - this is your unique verification code.
Insert the code, Enable it, and click Save.
Publish your website to update it with the changes you've made.